" India’s 1st Subscription-Based Financial Services App Brought to Life by CodeDale"
The Challenge
Narasimha Reddy, CEO of Thoshika Financial Services Private Limited, wanted to revolutionize the way his customers accessed loan and financial services. His vision? A mobile application that lets users apply for loans, insurance, property services and even consult with architects and lawyers—all in one seamless experience. To keep users engaged, TFS also envisioned a game-changing rewards and referral program.
But after working with three different IT companies and facing repeated disappointments, trust in tech partners was at an all-time low.
" We had almost given up on building our dream app."
— Narasimha Reddy, CEO, TFS
Enter CodeDale: Turning Vision into Reality
When hope was fading, Shanthi Priya (HR, TFS) introduced CodeDale to Narasimha. Reluctantly, he gave us one last chance—and that made all the difference.
Our Approach
- Understood TFS’s unique multi-service, high-engagement model.
- Designed and built a robust mobile app in just 2 months.
- Created a smooth, visually appealing interface to make complex services accessible in a few taps.
- Engineered a first-of-its-kind rewards system to drive daily app engagement.
Key Features at a Glance
- One-stop loan, insurance & property services (show UI: home/services pages)
- Daily rewards & referral program (show UI: rewards page)
- Live application tracking & transparent status updates
- Seamless support & knowledge base (show UI: support center)
- Exclusive membership & perks for subscribers
- Modern, easy navigation for all ages
Results: Why CodeDale is the Best
- Delivered the entire app within 2 months—when others couldn’t deliver in over a year.
- Earned the trust (and friendship) of TFS leadership, becoming more than a vendor—a partner for growth.
- Ongoing partnership for future ventures: Vasanta Kumar (CTO - CodeDale) joined TFS as CTO, while Nihar (COO - CodeDale) and Harsha (CEO - CodeDale) now drive TFS’s digital outreach.
- Digital Marketing Power:
- TFS’s Instagram skyrocketed from zero to 10k followers in just one month.
- LinkedIn presence, branding, and marketing strategy managed end-to-end by CodeDale.
" We thought it was impossible. CodeDale not only made it possible, they changed the way we think about technology partners. We’re building the future together."
— Narasimha Reddy, CEO, TFS
Gallery: See the Experience
What’s Next?
The TFS-CodeDale partnership now extends to new ventures, with joint leadership and a shared mission to set new benchmarks in fintech innovation.
